Jo Ann Ross, President of CBS Network Sales, is one of the longest tenured presidents of sales in television. She honed her skills on the agency side, starting as an assistant in the buying department at Bozell, soon rising to the head of the department. From there she moved into broadcast TV, first at ABC and then at CBS where she worked her way up to President in 2002. Ross has found that although her title is still the same, her job has “changed quite dramatically.” In this compelling interview, she talks about how the media landscape is evolving, the many challenges to media and broadcast TV, the rising influence of data and the strategy behind CBS Connections. Ross also shares some insights into her charitable efforts on behalf of cancer research.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.