Los Angeles, CA -- The publicity teams at CBS on Monday did something that was as inventive as it was effective. During the east coast telecast of a new episode of the sophomore sitcom The Neighborhood, which was set largely in a bowling alley, they had the cast of the show assemble at Pinz, one of the best-known bowling alleys in Los Angeles, along with the press, to bowl and send out tweets (and other social messages) about it. Using the official hashtag #TheNeighborhood and/or the handle @TheNeighborhood, everyone was encouraged to engage with fans in the east and encourage them to tune into the show. They were also encouraged to tweet again three hours later when the show was telecast on the west coast.
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