CES 2025: Preview for Advertisers, Marketers, and Media Executives

Speaker HighlightsThe CES 2025 speaker roster features a diverse array of thought leaders and innovators who will address the key challenges and opportunities shaping the advertising and media industriesMarc Pritchard Chief Brand Officer PampampG Pritchard will share insights on how Procter ampamp Gamble leverages datadriven marketing and AIpowered tools to enhance consumer engagement while maintaining a commitment to privacy and ethicsBozoma Saint John Marketing Maven and Former CMO of Netflix Saint John the newest cast member of Bravoamp8217s Real Housewives of Beverly Hills will discuss storytelling in the digital age focusing on how brands can create emotionally resonant campaigns that cut through digital noiseSundar Pichai CEO Alphabet A keynote exploring the role of AI in advertising Pichai will unveil Google39s latest advancements in adtech platforms and predictive analyticsLisa Su CEO AMD Su39s session will dive into how cuttingedge processing technology is enabling immersive advertising experiences such as AR and VR campaignsDaisy AugerDominguez Chief People Officer VICE Media AugerDominguez will explore diversity equity and inclusion DEI strategies highlighting how inclusive advertising drives both social impact and profitabilityEmerging Advertising TrendsCES 2025 will underscore several transformative trends that are reshaping advertising and mediaGenerative AI in Campaign Design Advances in generative AI are empowering brands to create hyperpersonalized costefficient campaigns Attendees will see how AI tools are being used to craft bespoke video ads social media content and interactive customer experiencesImmersive Brand Experiences The integration of augmented reality AR virtual reality VR and extended reality XR into advertising strategies is on full display with companies demonstrating how these technologies drive deeper consumer engagementSustainability in Media As consumers demand environmentally conscious practices CES will highlight innovations in green advertising technology such as carbonneutral digital ad delivery systemsConnected TV CTV Evolution CTV platforms are redefining targeted advertising Sessions will explore new ways to utilize programmatic advertising ensuring that ads reach the right audiences on streaming servicesArtificial Intelligence AI Integration Advancements in AI are expected to enhance consumer devices and services with a focus on AIpowered home assistants and sustainable gadgetsAtHome Health and Beauty Tech Innovations such as LED masks and microneedling tools are reshaping selfcare and wellness for the modern consumerAdvanced Robotics AIpowered robotics including personal assistants capable of tasks like cleaning and cooking will be showcased reflecting the growing integration of AI into daily lifeSpeaker Highlights and KeynotesThe Great Minds series at CES 2025 features influential figures discussing the intersection of technology and humanity Notable sessions includequot2025 The Year Marketing Will Change Foreverquot This session will explore the groundbreaking acceleration of AI shifts in consumer behavior and an evolving privacy landscape providing insights into how marketers can thrive in this paradigmquotThe Future of Representation Technology Meets Humanity in Advertisingquot This session will explore the launch of a groundbreaking realtime metric to measure inclusivity in advertisingquotBeyond Coding Diverse Career Paths for Women in the Tech Industryquot A panel discussion highlighting the variety of career opportunities for women in tech beyond traditional coding rolesquotThe Explosive Advertising Experience AI 3D XR Spatialquot A session exploring transformative brand experiences delivered through nextgeneration devicesAdvertisingRelated Product Launches and AdvancesCES 2025 is generating buzz with the announcement of new technologies tailored to advertising and media professionalsAdobeamp8217s AIPowered Creative Suite Adobe will showcase its latest tools that streamline ad production workflows These include generative AI features for ad copy automated AB testing and instant image editing tailored for social media platformsSamsungamp8217s Interactive Ad Displays Samsungamp8217s new line of smart displays integrates realtime analytics enabling brands to adapt instore advertising dynamically based on customer interactionsMetaamp8217s NextGen Ad VR Headsets Meta will unveil its advanced VR headsets designed for immersive brand storytelling providing marketers with tools to create fully interactive virtual ad campaignsAmazonamp8217s AI Shopping Ads Platform Amazon is set to announce an AIpowered platform that allows brands to deliver contextually relevant ads directly within product searches enhancing the ecommerce advertising ecosystemSeveral products are generating buzz ahead of the eventOnkyo39s GX10DB Powered Speakers Onkyo has teased the release of its new GX10DB powered speakers signaling a rebranding effort and a focus on innovative audio solutionsNVIDIA39s RTX 50Series GPUs NVIDIA is expected to unveil its nextgeneration GPUs including the RTX 5090 and RTX 5080 featuring substantial enhancements like increased VRAM and GDDR7 memoryActivity at the Medialink CSpaceThe Medialink CSpace remains the epicenter for media advertising and marketing executives to connect and collaborate Highlights includePanel quotCollaboration Across the AdTech Ecosystemquot Leaders from major agencies adtech firms and brands will discuss how data sharing and collaboration can address challenges in ad targeting and measurementWorkshops on Measurement in Streaming Media Learn how to leverage advancements in attribution models to track consumer journeys across platforms effectivelyNetworking with Innovators The CSpace will host nightly mixers and exclusive events offering opportunities to engage with top executives driving the future of media and marketingThe Female Quotient FQ Equality Loungeamp174The FQ Equality Loungeamp174 continues to be a vibrant space for promoting inclusion and belonging featuring discussions with trailblazers redefining the landscape Events include the Annual Women Walk the Floor Tour fostering community and collaboration among women in tech For advertisers and media leaders sessions of interest includequotThe Business Case for Inclusive Advertisingquot A panel featuring executives from Unilever WPP and Pinterest on how inclusive ads yield higher ROIWorkshops on Mentorship Programs for Women in Tech Practical advice on fostering the next generation of female leaders in advertising and mediaNetworking Tours Women executives will guide tours of the CES floor showcasing innovations that prioritize diversity and equality in design and executionOther Notable Activities and EventsCES 2025 offers additional highlights that attendees wonamp8217t want to missPrivate Previews of Upcoming AdTech Tools Agencies and brands will get exclusive previews of tools from startups and established players including AI platforms for realtime audience segmentationquotThe Future of Sports Advertisingquot Summit A dedicated event on how brands can capitalize on the convergence of sports streaming and realtime engagement technologiesNFTs in Advertising Workshop Dive into how blockchain and NFTs are being utilized to create unique ownable ad experiencesLooking Ahead to CES 2025CES 2025 promises to deliver cuttingedge insights and tools for advertisers marketers and media professionals From groundbreaking product launches to thoughtprovoking discussions the event will equip attendees with the knowledge and connections needed to excel in an increasingly techdriven industry Be sure to explore every opportunity to connect with peers discover trends and gain a competitive edge in the rapidly evolving world of advertising and media

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CES 2025: Preview for Advertisers, Marketers, and Media Executives

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