Trends are a funny thing. Every year for a decade, I was asked to put together a trends presentation for our clients. And, as if they are cosmically connected, the number of trends had to match the year, which was really easy in 2000: Sorry, no trends this year; it’s a zero year. But by 2012, it had become a real pain in the ass, as trends were not allowed to repeat year over year, despite that being the exact definition of a trend.
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