Jeff Minsky, the original @mediawhiz, with vast experience across all parts of the Advertising Industry  provides his unique and often humorous, yet very educational, take on the media and advertising industry as technology continues to drive exponential change and opportunity. All views expressed in this column are his and the ten to fifteen voices he hears in his head at any given time...

 

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Apple Just Launched a Social Movement and No One Seems to Have Noticed: Part 2

In Part 1 of this two-part column I began to lay out a theory that Apple has more in mind than just launching a news store, a gaming platform, a credit card and a TV service.  The tonality and the underlying themes of each release are strong counters to the negativity and dystopian nature that our current political and tech environment has been mired in over the past few years.  Apple is serious about bringing hope, humanity and civility back to society.

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On the Future of Media: A Puzzle Within a Puzzle Within a Puzzle

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