Checking the New Nielsen Currency Against Two Other Sets of Evidence

I’ve just compared raw big data, passive portable peoplemeters, and the new Nielsen currency based on panel plus big data. All three sources of data show exactly the same trend lines over time. There is no denying that the linear television audience is declining at the rate shown in currency. Even better: when streaming is included, the decline in total use of television sets is minimal. And even that minimal decline is counterbalanced by the increase in watching television on other devices. In other words, the television audience is as strong as it ever was before. All of the shakeup is musical chairs during an inevitable historic shift to all-digital delivery through wires, cables, and the air.