Fostering innovation in cross platform media measurement and bringing more granular measurement to TV have been missions for CIMM (The Coalition for Innovative Media Measurement) since its inception. At the seventh annual Cross-Platform Media Measurement and Data Summit held last week in New York City, CIMM proved that hard work and deep analysis can result in industry change. Panelists from networks, agencies, brands, associations and data companies exchanged ideas on how the advancements in cross-platform measurement and data are impacting the industry ad model.
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