Cinema Advertising Leads to Purchase Intent... Key to Reaching Digital Video Viewers - Daily Data Sponsored by Screenvision

The movies are booming this year with admissions up as much as 12 percent compared to a year agoThe key things is that with more and more consumers spending time at the movie theaters more and more advertisers are following suit One of the key reasons that marketers are shifting more of their advertising dollars to the Cinema sector is because of its measured layers of effectivenessIn the Jack Myers Emotional Connectionamp174 survey data shows that consumers time and time again are more attentive to ads at the theaters compared to TV awareness is the starting point of all ROI measurement In fact this recall leads to receptivity of messaging and product usageamp8230a brand manager39s dreamOverall across all respondents onethird of respondents pay more attention to ads at the movies vs ads on TVDigital Video Viewers are 58 percent more likely to be attentive to ads at the movies and also more likely to purchase productsservices seen at the moviesamp160Pay Moreamp160Ads At Movies Seenamp160amp160AttentionIndexas a RecommendationIndexamp160to Ads InToMore Likely ToToamp160Cinema vs TVAllConsider BuyingAllAll Respondents326amp160184amp160Skips Ads On TV37011317394View TV Programs Online Portable Device Cell514158425231Skips ads onamp160 TV AllMostSome of the timeamp160amp160amp160amp160Source Myers Research on the Emotional Connections of Audiences to the Media They Consume Conducted online among 8000 respondents aged 1555 Daily Data sponsored by Screenvision

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Cinema Advertising Leads to Purchase Intent... Key to Reaching Digital Video Viewers - Daily Data Sponsored by Screenvision

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Cinema Advertising Leads to Purchase Intent... Key to Reaching Digital Video Viewers - Daily Data Sponsored by Screenvision

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