Cinema is the #1 Medium to Compensate for Under-Delivery of Broadcast and Cable Impressions - Daily Data sponsored by Screenvision

1 Key Demos who frequently view TV programs online and on portable devices index exceptionally high for seeing and paying attention to cinema advertising indexing 158 compared to total adults for quotI pay more attention to commercials in movie theaters than on TVquot2 Key target audiences of adults who frequently view TV programs online and on portable devices consider advertising a recommendation This key audience indexes 231 against total adults for quotconsider advertising a recommendationquot and quotare more likely to purchase the goods or services advertisedquot3 Those who time shift more than half their total weekly TV viewing index 122 against total adults for quotmovie theaters have commercials that are interesting to mequot 136 for quotI pay more attention to commercials in movie theaters than on TVquot and 118 for quotwhen I see advertising at movies I consider it a recommendation and am more likely to purchase the goods or services advertisedquot4 Adults who regularly go to the movies with children aged 2 to 10 pay more attention to advertising They index 121 against total moviegoers for quotmovie theaters have commercials that are interesting to mequot 113 for quotI pay more attention to commercials in movie theaters than on TVquot and 111 for quotwhen I see advertising at movies I consider it a recommendation and am more likely to purchase the goods or services advertisedquotSource Myers Research on the Emotional Connections of Audiences to the Media They Consume Conducted online among 8000 respondents aged 1555 Daily Data sponsored by Screenvision

Become a Thought Leader. Share your thought leadership article with industry professionals & have them archived in Thought Leadership

Cinema is the #1 Medium to Compensate for Under-Delivery of Broadcast and Cable Impressions - Daily Data sponsored by Screenvision

Publish date

Channel

Hispanic Leadership Roundtable: Inclusion, Mentorship, and Building the Next Generation (Video) - By Juan Ayala

More Videos:

Become a Thought Leader. Share your thought leadership article with industry professionals & have them archived in Thought Leadership

Cinema is the #1 Medium to Compensate for Under-Delivery of Broadcast and Cable Impressions - Daily Data sponsored by Screenvision

Enjoying This Commentary? There's More to Love

Hispanic Leadership Roundtable: Inclusion, Mentorship, and Building the Next Generation (Video) - By Juan Ayala

The payment was successful

Cookies