Claritas Unveils a First-of-Its-Kind AI Broadcast Attribution Solution

Claritas®, a data-driven marketing leader that leverages a proprietary identity graph to help marketers achieve superior ROI, today released a powerful new AI Broadcast Attribution solution. The solution builds upon Claritas existing broadcast attribution solution and incorporates AI into its framework to provide marketers with the enhanced insights and precision needed to gauge and optimize the effectiveness of broadcast campaigns. Additionally, it facilitates data-driven optimization of future campaigns and seamlessly aligns broadcast strategies with digital counterparts, fostering a holistic view of marketing performance. Claritas’ 1,300 clients, including brands like Kroger, Progressive and MLB, will be the first to have access to the solution.