A note from Jack Myers: After we published in our members-only report, in November 2008, the first industry commentary urging the ad community to pay attention to YouTube online video stars, marketers began to pay attention. After the article was published, Walter Sabo’s HitViews, which was the focus of our commentary, connected Fox to online stars for 32 videos to promote the drama series “Lie to Me” and “Fringe,” which became that season’s only Fox premieres to be renewed. HitViews signed Pepsi, Logitech, Microsoft, Reader’s Digest, MTV, CBS Television Network, Weinstein Films, Sony, Timberland and the US Government, generating more than 60 million organic views. Today Walter Sabo consults companies on maximizing online video exposure and keeps them up to date on the next trends. He can be reached at firstname.lastname@example.org
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