We hear it all the time in media sales: "The deal is not complete until the spot runs and the invoice is sent!" But for all the talk about selling inventory and meeting those all-important sales targets, have you ever wondered how a commercial actually makes its way onto your television set -- or any screen for that matter?
Client Fulfillment and Traffic Operations: A Peek Behind the Curtain
![Client Fulfillment and Traffic Operations: A Peek Behind the Curtain](/media/articles/traffic_enys-nevozhai-100695-unsplash.jpg.550x380_q85_box-0%2C106%2C3992%2C2877_crop.jpg.webp)