As the Vice President of Customer Fulfillment & Commercial Traffic Operations, Bobbi leads the fulfillment, scheduling and invoicing for all advertising orders, PSA’s and promotions—totaling $200 million dollars annually. She is also tasked with implementing new policies, procedures and work flows for the traffic, sales and commercial insertion divisions, while optimizing revenue in times of oversell to maintain contract share, cost per points and ratings points. With over 15 years’ experience, Bobbi is an end-to-end business solutions executive who has been with the Interconnect since its inception. She brings with her a notable track record that includes surpassing revenue, profit and business growth objectives within start-up and rapid-change environments.
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