Joining me at the FreeWheel Beach at the Cannes Lions Festival of Advertising Creativity, Comcast Advertising's Chief Growth Officer Pooja Midha focused our conversation on connections and the critical importance in the advertising industry for connectivity and interoperability. While the thread connecting individuals to advertising messages is data, Comcast Advertising's theme for both its FreeWheel and Effectv divisions is not just being a data leader but paving the way to success for all stakeholders through transparency, ease of operations and removing inefficiencies.
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