On Monday, Comcast, NBCUniversal and Sky held what is believed to be the first ever developer conference, ONE21, hosted by a major TV media network group. This milestone event marked the culmination of one of the largest transformations in the history of U.S. media. The evolution, which has been in the works for over a decade; began with Comcast's announcement in December 2009 of their intent to acquire a majority stake in NBC from GE. The next phase took shape in 2014 as the NBCUniversal Ad Sales team, led by now Chairman, Global Advertising & Partnerships Linda Yaccarino, began to lean into the privacy-compliant use of Comcast's data to help define audiences for marketers and their agencies. In 2020, NBCUniversal launched their single TV and digital ad buying/management platform, One Platform, the core of their tech stack.
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