comScore Media Insights - August 2010

Through an agreement with comScore, Jack Myers Media Business Report is sharing this data exclusively with our corporate subscribers.This data reflects the leading television and consumer magazine online display advertisers for the month of August, based on comScore impressions delivered data. comScore Media Insights - Television Ad Metrix Advertiser Geography : United States &#169;2010 comScore, Inc Location : All Locations &#160; &#160; Time Period : Aug-10 &#160; &#160; Publisher : Total Internet &#160; &#160; Date : &#160; Advertiser Total Internet Total Display Ad Impressions (000) Advertising Exposed Unique Visitors (000) Average Frequency &#160; &#160;&#160;&#160; Total Internet 431,470,117 207,471 2079.7 &#160; &#160;&#160;&#160; Television 2,248,619 139,643 16.1 1 &#160;&#160;&#160; Chase 270,979 49,516 5.5 2 &#160;&#160;&#160; Huge 124,257 35,563 3.5 3 &#160;&#160;&#160; Dark Blue 107,039 14,318 7.5 4 &#160;&#160;&#160; Weeds 91,527 22,153 4.1 5 &#160;&#160;&#160; Rachael Ray Show 74,412 20,656 3.6 6 &#160;&#160;&#160; America's Got Talent 47,241 17,614 2.7 7 &#160;&#160;&#160; The Big C 38,926 6,329 6.2 8 &#160;&#160;&#160; The Event 32,192 5,923 5.4 9 &#160;&#160;&#160; Angel 26,463 10,722 2.5 10 &#160;&#160;&#160; Wheel of Fortune 19,523 4,457 4.4 &#160; &#160; &#160; &#160; &#160; &#160; &#160; &#160; &#160; &#160; &#160; &#160; &#160; &#160; &#160; com Score Media Insights - Magazines Ad Metrix Advertiser Geography : United States &#169;2010 comScore, Inc Location : All Locations &#160; &#160; Time Period : Aug-10 &#160; &#160; Publisher : Total Internet &#160; &#160; Date : &#160; Advertiser Total Display Ad Impressions (000) Advertising Exposed Unique Visitors (000) Average Frequency &#160; &#160;&#160;&#160; Total Internet 431,470,117 207,471 2079.7 &#160; &#160;&#160;&#160; Magazines 311,650 52,642 5.9 1 &#160;&#160;&#160; RealAge 76,423 18,696 4.1 2 &#160;&#160;&#160; Espin 20,748 4,666 4.4 3 &#160;&#160;&#160; Essence (Magazine) 16,578 1,825 9.1 4 &#160;&#160;&#160; Style 13,139 3,735 3.5 5 &#160;&#160;&#160; Oprah 12,138 5,229 2.3 6 &#160;&#160;&#160; VISIONS Magazine 11,246 5,654 2.0 7 &#160;&#160;&#160; Barrons 10,173 3,108 3.3 8 &#160;&#160;&#160; Real Simple (Magazine) 10,031 753 13.3 9 &#160;&#160;&#160; Better Homes and Gardens (Magazine) 9,873 1,528 6.5 10 &#160;&#160;&#160; Hachette Filipacchi M&#233;dias 9,262 2,145 4.3 Source: http://www.comscore.com/Products_Services/Product_Index/Ad_Metrix

comScore Media Insights - August 2010

Author

Publish date

Channel

Eric Bosco

Most Shared

Menu