comScore Media Insights - May 2011

Through an agreement with comScore, Jack Myers Media Business Report is sharing this data exclusively with our corporate subscribers.

This data reflects the leading television and consumer magazine online display advertisers for the month of May, based on comScore impressions delivered data.

comScore Media Insights - Television
Ad Metrix Advertiser		Geography :		United States
©2011 comScore, Inc		Location :		All Locations
		Time Period :		May-11
		Publisher :		Total Internet
		Date :
Advertiser		Total Internet
Advertiser		Total Display Ad Impressions (000)	Advertising Exposed Unique Visitors (000)	Average Frequency
	Total Internet	367,051,407	207,990	1764.8
	Television	1,657,932	122,720	13.5
1	Wheel of Fortune	178,776	23,675	7.6
2	America's Got Talent	95,239	33,456	2.8
3	Glee	71,788	12,036	6.0
4	Battlestar Galactica	67,524	14,353	4.7
5	Today Show	59,625	6,306	9.5
6	Last Comic Standing	55,798	23,431	2.4
7	American Idol	46,852	7,495	6.3
8	CONAN	21,007	10,880	1.9
9	The Secret Life of the American Teenager	20,733	6,330	3.3
10	Desperate Housewives	14,921	5,069	2.9
	*Data based on displad ad impressions delivered as an advertiser, not as a publisher


com Score Media Insights - Magazines
Ad Metrix Advertiser		Geography :		United States
©2011 comScore, Inc		Location :		All Locations
		Time Period :		May-11
		Publisher :		Total Internet
		Date :
Advertiser		Total Display Ad Impressions (000)	Advertising Exposed Unique Visitors (000)	Average Frequency
	Total Internet	367,051,407	207,990	1764.8
	Magazines	528,982	74,986	7.1
1	Nylon TV	154,468	43,713	3.5
2	RealAge	102,682	16,706	6.1
3	Newsweek	21,620	3,143	6.9
4	PC Magazine	20,950	5,161	4.1
5	Smart Money	16,208	4,299	3.8
6	Allure	12,305	3,810	3.2
7	Real Simple	10,711	1,528	7.0
8	People	10,600	4,266	2.5
9	Men's Health	9,570	1,080	8.9
10	Glamour	8,394	742	11.3
	*Data based on displad ad impressions delivered as an advertiser, not as a publisher