comScore Media Insights - May 2011

Through an agreement with comScore, Jack Myers Media Business Report is sharing this data exclusively with our corporate subscribers.This data reflects the leading television and consumer magazine online display advertisers for the month of May, based on comScore impressions delivered data. comScore Media Insights - Television Ad Metrix Advertiser Geography : United States &#169;2011 comScore, Inc Location : All Locations &#160; &#160; Time Period : May-11 &#160; &#160; Publisher : Total Internet &#160; &#160; Date : &#160; Advertiser Total Internet Total Display Ad Impressions (000) Advertising Exposed Unique Visitors (000) Average Frequency &#160; Total Internet 367,051,407 207,990 1764.8 &#160; Television 1,657,932 122,720 13.5 1 Wheel of Fortune 178,776 23,675 7.6 2 America's Got Talent 95,239 33,456 2.8 3 Glee 71,788 12,036 6.0 4 Battlestar Galactica 67,524 14,353 4.7 5 Today Show 59,625 6,306 9.5 6 Last Comic Standing 55,798 23,431 2.4 7 American Idol 46,852 7,495 6.3 8 CONAN 21,007 10,880 1.9 9 The Secret Life of the American Teenager 20,733 6,330 3.3 10 Desperate Housewives 14,921 5,069 2.9 &#160; *Data based on displad ad impressions delivered as an advertiser, not as a publisher &#160; &#160; &#160; &#160; &#160; &#160; &#160; &#160; &#160; &#160; &#160; &#160; &#160; com Score Media Insights - Magazines Ad Metrix Advertiser Geography : United States &#169;2011 comScore, Inc Location : All Locations &#160; &#160; Time Period : May-11 &#160; &#160; Publisher : Total Internet &#160; &#160; Date : &#160; Advertiser Total Display Ad Impressions (000) Advertising Exposed Unique Visitors (000) Average Frequency &#160; Total Internet 367,051,407 207,990 1764.8 &#160; Magazines 528,982 74,986 7.1 1 Nylon TV 154,468 43,713 3.5 2 RealAge 102,682 16,706 6.1 3 Newsweek 21,620 3,143 6.9 4 PC Magazine 20,950 5,161 4.1 5 Smart Money 16,208 4,299 3.8 6 Allure 12,305 3,810 3.2 7 Real Simple 10,711 1,528 7.0 8 People 10,600 4,266 2.5 9 Men's Health 9,570 1,080 8.9 10 Glamour 8,394 742 11.3 &#160; *Data based on displad ad impressions delivered as an advertiser, not as a publisher &#160; &#160; &#160; &#160; &#160; &#160; &#160; &#160; &#160; &#160; &#160; &#160; &#160; Source: http://www.comscore.com/Products_Services/Product_Index/Ad_Metrix

comScore Media Insights - May 2011

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Eric Bosco

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