A new website called Kittify turns all of your text and emails into cat puns. It&#8217;s easy: You just type in a sentence or two and the program turns your words into something more meow-appropriate.For brands and marketers, this cat commentary is actually part of a larger cultural trend that we&#8217;ve been tracking around content hacking.Today consumers have more control than ever before when it comes to media. They can swipe away the content they don&#8217;t want to see&#160;and hone in on the stuff they like. As a result, we&#8217;re seeing more and more content hacks pop up online. Things like the &#8220;K Blocker,&#8221; an extension that purges all Kardashian references from your iPhone. Or a Chrome extension called &#8220;Hey Girl,&#8221; which lets you change all the images on a webpage to pictures of Ryan Gosling.We&#8217;re also seeing content hacking used for good. For example, one developer created a site that simulates how dyslexia can impact reading for some people. And one&#160;Swedish company created Fulfiltret, an app that replaces mean words that you&#8217;re about to text with nicer ones.For brands, there&#8217;s a real opportunity to drive buzz and good will with consumers through playful content hacks whether they be Chrome extensions&#160;or a play on a past advertising campaign.Plus, if we&#8217;re talking about content hacking and cats, then we&#8217;d be remiss not to mention the new campaign we worked on with Jaguar: Check out #UnleashTheCats, which went wide on Tuesday.The opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaVillage/MyersBizNet management or associated bloggers.