I was planning on reporting how our TiVo Research second-by-second viewing charts offer very insightful program data regarding participants, judges and, of course, Ryan Seacrest. TiVo Research captures an anonymous daily sample of 350,000 TiVo subscribers on a second-by-second basis allowing us the ability to evaluate even the slightest program viewing nuance, from a nip slip lasting 9/16 of a second to a dancer’s slip ending her mirror ball trophy aspirations.
As I began reviewing this season’s second-by-second charts for “American Idol” and “Dancing with the Stars,” a few things became abundantly clear: 1) Harry Connick, Jr. can be mean. 2) Erin Andrews still acts like she’s conducting interviews in the locker room. 3) The viewers are voting with their remotes.
Let’s take a look at a second-by-second chart for a recent “Dancing with the Stars” episode; time is along the x-axis and ratings are along the y-axis. That spike you see during Meryl Davis’s dancing performance is typically reserved for a last-second Hail Mary pass, but in this case it was a Tango danced to “Feel So Close” by Calvin Harris.
Over on the Fox network, we turn our attention to this season’s “American Idol” where the newly renewed series is getting some bad press for low ratings. Despite those reports, the season has included some impressive performances and, according to TiVo subscribers, nothing tops Jena Irene’s version of the Elvis Presley ballad “Can’t Help Falling in Love With You” on May 7.
These two performers are consistently being selected as the winners on their respective competition programs based on TiVo subscribers remote-voting (or “remvoting”). Even within this genre, Meryl Davis and Jena Irene are delivering standout performances that not only cause the viewer to hit play, but also rewind and play again.
So, if I were a betting man, I would say $100 on Meryl and Jena to win. I said, “$100 on Meryl and Jena to win. Credit card. May I have a receipt please? Thank you.”The opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaBizBloggers.com management or associated bloggers. MediaBizBloggers is an open thought leadership platform and readers may share their comments and opinions in response to all commentaries.