"Dancing with the Stars" to Disney+? CMT Music Awards to CBS? What's Happening to TV?

As has been documented here through the years I am a longtime fan of both properties In other words I would watch them even if it weren39t for quotworkquot So I can honestly say that the Paramount move made watching the awards more enjoyable than ever before except for the several years many years ago that I covered them in person for MediaVillage That39s because I was able to text throughout and share the experience with friends who were never able to watch the CMTs as we used to call them because of the prohibitive costs of uppertier basic cable packagesAs for the Disney shift I39m not pleased at allThere is so very little left that broadcast distinctly and uniquely does better than anyone else such as live telecasts of major events daily soap operas and I had thought televising live competition shows that moving a network39s signature series like Dancing has me thinking that it won39t be long before we all start mimicking the legendary Chandler Bing himself as we ask quotCould broadcast be any more irrelevantquotIt39s not unusual for struggling scripted shows from broadcast or basic cable to get a shot at redemption on a streamer But the broadcast networks sadly have so little left to really brag about why would any one of them choose to willingly remove one of their most highprofile live assets and put it in a place where it would seem not to belong People don39t watch streaming platforms live they watch on their own schedules which is half the fun of streaming just as watching something live at the same time as millions of other folks is one of the remaining joys of broadcast Despite so much audience fragmentation there is still a reassuring energy that comes with that shared live experience That39s why Dancing remains so successful after 30 seasons It was so grand last year in fact that I placed it at No 2 on my 2021 Top 25 Programs of the Year listThat is also why ABC39s American Idol must still be acknowledged as the most successful new program of this millennium during its early years on Fox and why Fox39s current momentum is largely powered by The Masked Singer and why NBC39s America39s Got Talent remains the most exciting summer series on broadcast or anywhere elseWhy take an appointment program for millions of people and put it on a platform they may not have especially one that seems to aggressively focus on viewers under 50 It39s no secret that while Dancing deftly targets younger viewers with many of its quotcelebrityquot dancers it has a large 50plus audience that considers it welcome and essential viewing Will they migrate to Disney to follow it Will they pay to do so I think not but I39ve been wrong beforeSome consider this an exciting experiment that could impact the future of television as if we don39t all know where television is going anyway That39s life I understand that there39s no stopping progress including the kind that nobody seems to be crying out for But why not experiment on Disney with a live competition show of its own Or take the tired American Idol which has since its inception aimed young and move it over thereThe relocation of the CMT Music Awards to CBS isn39t exactly the same thing but what a boon for the franchise with ratings higher than ever could have been imagined since it began as the Flameworthy Awards in 2002 I have always considered these the most entertaining awards anywhere on television including among other music awards shows which should be considered their own subset simply because they are as much concerts as anything elseAs odd as it was not to see them that night on their home network nothing about them changed over on CBS Nothing had to The CMTs have always been humble they have always been lighthearted and they have always been big fun throughout I enjoyed them as much as I ever have I even acquired a new earworm Thanks I think to Walker Hayes pictured at top for quotAAquotWhat39s more they have always been among the most advertiserfriendly programs on television Some examples A commercial for Fritos quotDown for Everythingquot was tied directly to the show as were spots for Sonic featuring Lauren Alaina and Lainey Wilson in a car enjoying Sonic food while talking about the Awards And inside the cavernous Municipal Auditorium where much of the show took place one of my favorite CMT Music Awards traditions from way back in the aughts continued as six country newcomers Elvie Shane Parker McCollum Priscilla Block Jessie James Decker Breland and Caitlyn Smith were given a hot minute each on a special side stage to play into commercial breaks That strategic spot has had different sponsors through the years this time it was the Ram Truck StageDid I mention that the CMTs are nothing if not flexible Cohost Kelsea Ballerini took ill days before the show reportedly with COVID and since she couldn39t leave home she winningly hosted from her living room The other cohosts Anthony Mackie of the Marvel Cinematic Universe and country star Kane Brown also handled the gig with much skill Meanwhile Nashville was buffeted by torrential rains during the telecast but the singers on the outdoor stage in the middle of Lower Broadway including Cole Swindell Lainey Wilson Cody Johnson Jason Aldean and Bryan Adams still deliveredApparently nothing dims the party spirit in Nashville nor the party vibe of the CMTs Kenny Chesney fittingly closed the show with a rousing rendition of quot Beer in Mexicoquot The addition of CBS extended that vibe exponentially farther making it easy for millions of additional people to find themThat39s the kind of programming experiment I like to seeClick the social buttons to share this content with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

APPLY FOR JOBS | SUBMIT YOUR RESUME | REGISTER FOR FREE MEDIAVILLAGE CONTENT

"Dancing with the Stars" to Disney+? CMT Music Awards to CBS? What's Happening to TV?

Author

Publish date

Channel

Ed Martin

APPLY FOR JOBS | SUBMIT YOUR RESUME | REGISTER FOR FREE MEDIAVILLAGE CONTENT

"Dancing with the Stars" to Disney+? CMT Music Awards to CBS? What's Happening to TV?

Enjoying This Commentary? There's More to Love

Ed Martin

TAGS:

Cookies