At a time when traditional research is undergoing a dramatic and unsettling transition, Simulmedia CEO Dave Morgan (pictured above) is amassing a select group of established research executives, many of whom crafted their expertise decades ago. “The ultimate purpose was to coalesce and bring together folks who cared about advancing the industry in evidence-driven advertising with a ROI focus,” he says.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.