A B2B Solutions Marketplace, where you can search more than 15,000 original thought leadership commentaries, articles, white papers, podcasts and videos on all things media, marketing and advertising.

Behind-the-scenes in Hollywood. Exclusive interviews, reviews and insights.

Go to page

For three decades, TMR has been the leading resource for B2B Market Intelligence and forecasts on advertising, media and marketing.

Go to page

Watch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.

Go to page

Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

Go to page

TV / Video Download

Behind-the-scenes in Hollywood. Exclusive interviews, reviews and insights.

See All Channels

Go to page

The Myers Report

For three decades, TMR has been the leading resource for B2B Market Intelligence and forecasts on advertising, media and marketing.

See All Channels

Go to page

Watch, Listen & learn

See All Channels

Go to page

Advancing Diversity

Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

See All Channels

Go to page

About us

Decoding Millennials & Fandom: When teens say "shipping," it has nothing to do with boats - Alison Hillhouse, MTV Insights

Author

Allison Hillhouse

Publish date

March 26, 2014

Channel

1stFive

Archived in

Thought Leaders

Allison Hillhouse

Alison Hillhouse is the Vice President of Insights Innovation at MTV, where she focuses exclusively on understanding the behaviors and psychological underpinnings of Millennials. She decodes everything from the intricacies of fandom culture to high school cl… read more

Decoding Millennials & Fandom: When teens say "shipping," it has nothing to do with boats - Alison Hillhouse, MTV Insights

Enjoying This Commentary? There's More to Love

Allison Hillhouse