Issuing a forecast on ad spend in volatile times certainly has its challenges. Consider that since dentsu released its ad spend report in June 2021, the Delta Variant caused a surge in COVID cases, the supply chain crunch has deepened, and everyday Americans have been impacted by a rise in the cost of vital items like gasoline and food.
Dentsu's 2022 N.A. Ad Spend Forecast: +8.1% with Upside Potential
![Dentsu's 2022 N.A. Ad Spend Forecast: +8.1% with Upside Potential](/media/articles/upswing_edbYXZx.jpg.550x380_q85_box-0%2C0%2C615%2C427_crop.jpg.webp)