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Didi O’Hearn Shares the Recipe for Food Network Co-Viewing Success

Didi O’Hearn Shares the Recipe for Food Network Co-Viewing Success

Author

Mary Ellen Holden photo

Mary Ellen Holden

Publish date

September 14, 2016

Channel

Discovery Inc. InSites
2 44 7

The right ingredients, mixed in the right way, at the right time, deliver success. Food Network’s co-viewing program strategy is a shining example of how series development and scheduling, network branding, sponsor integration and new media blend together to create hits. In this interview Didi O’Hearn (pictured above), Senior Vice President of Programming for Food Network and Cooking Channel, discusses how its latest “kidtestant” series "Food Network Stars Kids" is building upon the network’s co-viewing legacy in the 8 p.m. hour with a perfectly timed debut. "'Food Network Star Kids' was scheduled to premiere just after the most recent 'Food Network Star' season concluded and also happened to nicely align with the seasonality of back-to-school, though we offer co-viewing series elsewhere within the calendar year, so we believe there are no shortages of opportunity to engage the entire family,” she says. “We love that we’re bringing families together around the TV and fueling the family cooking trend.”

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Mary Ellen Holden photo

Mary Ellen Holden

Mary Ellen Holden is Founder and CEO of MEH Solutions, LLC. In this capacity, she provides thought leadership and actionable insights to drive sales, consumer engagement, cultural change and revenue. Holden is a B2B and B2C strategist with strong analytic sk… read more

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    Home Knowledge Exchange
    Knowledge Exchange

    A B2B Solutions Marketplace, where you can search more than 15,000 original thought leadership commentaries, articles, white papers, podcasts and videos on all things media, marketing and advertising.

    Read member content
    #

    Behind-the-scenes in Hollywood. Exclusive interviews, reviews and insights.

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    For three decades, TMR has been the leading resource for B2B Market Intelligence and forecasts on advertising, media and marketing.

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    Watch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.

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    Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

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