Total U.S. audio ad spend has recovered from the 14% decline that occurred between 2000 and 2010. Jack Myers TomorrowToday forecasts that, by 2020, total U.S. audio ad spend will exceed $20 billion, driven by solid growth in digital ad investment. Audio content has fared better than print-originated content in the face of new digital alternatives. Newspaper-originated ad spend declined by nearly 40% between 2000 and 2010. Unlike legacy newspaper-originated content, audio ad offerings (linear and digital) have maintained geo-targeting attributes combined with real-time content relevance. Audio advertising spend includes legacy & digital terrestrial radio and online-originated audio (Pandora, Spotify, podcasts, et al).
The full report is available to all MediaVillage member companies. Non-member companies may purchase the 45-page detailed report "Advertising, Shopper Marketing & Trade Communications Spending Data and Forecast 2000-2020" for $4,950 by clicking below. To verify if you are a member company, please email email@example.com.
File Size: 6.2 MB
Publish date: 02/20/2018
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.