With the COVID-19 pandemic impacting society and business at least into mid-2021 according to the CDC, national brands are refocusing their advertising and distribution strategies in response to shifting regional needs and realities. Media planners are redirecting buyers away from a national one-size-fits-all model to a more nuanced regional and 1:1 impression-based focus. Fortunately, for both brands and their agencies, the television industry is more prepared than ever to meet their needs through enhanced targeting and programmatic capabilities. DISH Media, benefitting from years of investment and relationship-building in the Advanced TV space and a pioneer in delivering household targeted TV ads, has become a primary partner to marketers and agencies as they shift budgets originally planned for national media buys to regionally and 1:1 audience targeted TV advertising.
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