Over the past decade, DISH Media has been the pioneer and leader in Advanced TV advertising. Never afraid to experiment (as they did with interactive TV in the mid-2000s), addressable TV may not have made it past the first inning without the efforts of DISH. As the addressable marketplace accelerates, DISH Media is again in a leadership role by bringing their 'National Minute Enablement' addressable technology to programmers and third parties, increasing inventory to meet growing demand.
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