New York, March 2, 2022 – Advertisers are seeking future-forward products that leverage the power of first-party data. Disney’s Clean Room solution, announced last October and powered by Disney Select, has answered that call and is setting the stage to move from powering better planning and insights to activation, already seeing strong marketplace adoption. Agency Horizon Media has signed on to tap into measurement capabilities. Additionally, Disney is exploring a path to activation with The Trade Desk.
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