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Disney’s Proprietary Clean Room Data Solution Sets Its Sights on Measurement and Activation

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Disney’s Proprietary Clean Room Data Solution Sets Its Sights on Measurement and Activation

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The Walt Disney Company InSites

New York, March 2, 2022 – Advertisers are seeking future-forward products that leverage the power of first-party data. Disney’s Clean Room solution, announced last October and powered by Disney Select, has answered that call and is setting the stage to move from powering better planning and insights to activation, already seeing strong marketplace adoption. Agency Horizon Media has signed on to tap into measurement capabilities. Additionally, Disney is exploring a path to activation with The Trade Desk.

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Home The People
The People

MediaVillage “The People” is where the advertising and media community comes to life. Explore the stories, beliefs, commitments, and passions that inspire and motivate the diverse people who work day-to-day advancing their personal growth and business success. Follow “The People” columnists and hosts to discover your community and connect with your people. Follow our social network @AdvDiversity

See All Channels
Advancing Diversity
Go to page
#Ask-GenZ
Go to page
Future of Men
Go to page
Legends & Leaders
Go to page
LGBT+ Advancing
Go to page
Shattering the Glass Ceiling
Go to page
The Age of Aging
Go to page
The Pool
Go to page
The Storytelling Revolution
Go to page
WomenAdvancing
Go to page
The Business
The Business

MediaVillage “The Business” is the industry Knowledge Exchange, where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “The Business” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

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The Thought Leaders
The Programming
The Programming

At MediaVillage “The Programming” we go behind the scenes with the talent in front of and behind the camera and microphone. Content is at the heart of the media and advertising business. Our columnists, critics and hosts take you behind the scenes in Hollywood, Bollywood, Brooklyn and Queens, YouTube, TikTok, the metaverse and everywhere content is created. Follow our social network @TVVideoDownload

See All Channels
#AndradeSays
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Go to page
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