With all the hype around the in-housing of programmatic media buying, you'd be led to believe that it is a turn-key, simple solution that every marketer has or is planning to implement; the corollary of which is that the media buying agencies are in real trouble. The Myers Report 2020 Media Supply Chain Study, a survey of 200 top leaders in the advertising and agency media buying world, set out to uncover the reality.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.