Advertising Week NYC 2023 in the Penn District, formerly known as the Manhattan Mall (now converted into a multi-level conference center), kicked off this week with jam-packed crowds. They all gathered to celebrate the industry, double down on knowledge, and explore the future of the Advertising industry. This industry finds itself in one of the most tumultuous periods in its history, driven by macroeconomic factors, exponential changes in consumer media consumption behavior, and the potential disruption brought by AI to both the creative and media aspects of the business.
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