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Do You Really, Truly Want to Transform Your Agency?

Do You Really, Truly Want to Transform Your Agency?

Author

Michael Farmer photo

Michael Farmer

Publish date

October 05, 2017

Channel

Madison Avenue Makeover
20 37

Are you tired of being shoved around by clients?  Worried about your fees?  Missing your budgets?  Is your creativity undervalued?  Are your best people quitting for better jobs?  Do benchmarkers set your fees?  Do you remember the good old days, when you trod the gilded C-Suite corridors?  When you were treated with respect?  When your work was award-winning and it really mattered?  When what you did made a difference?  Friend, you need a transformation.  A real transformation.

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Michael Farmer photo

Michael Farmer

Michael Farmer is the author of Madison Avenue Manslaughter: an inside view of fee-cutting clients, profit-hungry owners and declining ad agencies. An updated third edition will be published in February 2019. Farmer has an MBA from Harvard Business Scho... read more

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