Donna Speciale, President of Turner Ad Sales, launched the opening keynote at the Addressable Advertising Conference this week with an overview of Turner's approach to the data-driven, addressable new age of television and cross platform. How does a large corporation such as Turner maximize not only all of its content across its networks but also harness the power of all of the devices where its content also resides? And how can it be measured? It is not a simple task.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.