A little while ago, the ABC client communications team approached me to write something about best practices for digital measurement. They pointed to a bunch of things like the growth in fraud and non-human traffic; the need for better and more comprehensive viewability measurement; the need for better demographic measurement on various devices; Facebook's repeated self-admitted measurement errors, etc. I started to pull together a comprehensive answer, looking at the various technology solutions, the different vendors, the different approaches. But then it hit me. One elegant solution that solves nearly every problem. Don't buy crap!
Don't Buy #$%!
