Amid the vast labyrinth of the programmatic advertising landscape, the recent Association of National Advertisers’ groundbreaking transparency "First Look" study revealed that Made-for-Advertising (MFA) sites are siphoning 15% of advertising budgets, potentially posing a serious threat to reputational risk for marketers.
Don't Expect What You Don't Inspect
![Don't Expect What You Don't Inspect](/media/articles/iStock-1469343769.jpg.550x380_q85_box-31%2C0%2C549%2C360_crop.jpg.webp)