One of the major themes of the Digital Place Based Advertising Association's Video Everywhere Summit in October was the powerful, synergistic relationship between digital out-of-home (DOOH) media and mobile. DOOH is the media category uniquely not threatened by mobile. In fact, the two media activate and enhance and each other. Together, they offer powerful use of location data, customer impression targeting, multi-screen re-targeting, consumers on the path to purchase, geo-fencing and attribution.
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