Dotdash Meredith's NewFront Event Showcased Superbrand Opportunities for Advertisers

The Big Message Consider this company at the top of the Internet39s lifestyle superbrand crowd with more than 50 Web destinations seen by 200 million people nationwide on a regular basis The gamut of places to catch popular editorial and video content runs from iconic brands such as Better Homes ampamp Gardens People and InStyle to Verywell Serious Eats and other Internet sites launched over the last decade or soHost Alysia Borsa Dotdash Meredith39s Chief Business Officer and President of LifestyleWhat Worked Individual segments devoted to each of the company39s nonfiction genres food home entertainment and pop culture beauty health and travel Each segment had its own Dotdash Meredith guide to address viewers on the current video series playing on the sites they supervise Several segments included information on podcast series or specials featuring the company39s editorial writers experts and contributorsWhat Also Worked Rapid eyepleasing clips from current video series Taken together a great representative panorama of where advertisers can participate with commercials sponsorship of segments on a specific topic and product demonstrationsWhat Didn39t Work The absence of information on what39s new and ahead for Dotdash Meredith39s digital initiatives throughout the rest of 2022 and beyond This 15minute display I mention above was wellbalanced and engaging but it concluded without even a hint of what39s in development Example with all the NewFront buzz around creating new smart TVmultichannel bundlecarried linear or ondemand services there was no commentary from any oncamera presenter about the subject A key objective of any UpfrontNewfront presentation is to clearly deliver specifics about the content coming soon to consumers everywhere That objective was missed by a mileBonus Points Offering a segment about Dotdash Meredith39s ongoing campaign to present a variety of editorial and video material directed at communities of color and LGBT audiences One diversity practice the establishment of a diverse peer review board that addresses various editorial decisionsParting Words quotConsumers want content that combines inspiration and practicalityquot Alysia Borsa Dotdash Meredith39s Chief Business Officer and President of LifestyleClick the social buttons above or below to share this content with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writersamp160

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Dotdash Meredith's NewFront Event Showcased Superbrand Opportunities for Advertisers

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Simon Applebaum

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Dotdash Meredith's NewFront Event Showcased Superbrand Opportunities for Advertisers

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