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DRTV and DTC Marketplace Outlook

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DRTV and DTC Marketplace Outlook

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Wendy Arnon

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After canvassing the media sales community to get a sense of the marketplace, we find that the markets are taking an optimistic view of the economy, with the 1st Quarter Upfront allocations strong and limited options taken. Due to ratings erosion, coupled with greater adoption of subscription streaming services and other media during 2020, networks have been challenged to make-good on ad units that ran but under-delivered on the agreed-upon number of people.

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Quigley Simpson TViews January 2021

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Wendy Arnon

Wendy is an award-winning performance media marketer who has mastered the balance between brand building, demand generation and long-term equity. As a hands-on leader with a deep understanding of data analytics and omnichannel performance, Wendy has been rec… read more

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Home Advancing Diversity
Knowledge Exchange
Group Knowledge Exchange

MediaVillage “Knowledge Exchange” is where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “Knowledge Exchange” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

Read member content
#

Welcome to The Myers Report, a comprehensive hub within MediaVillage that presents the results of major industry studies, in-depth insights, market intelligence, and a wealth of media, marketing, and advertising-related data and resources. Delve into the latest financial data and forecasts that shape decision-making in the ever-evolving media landscape, and access valuable tools and information to empower professionals and businesses alike. Stay ahead of the curve with the latest trends and analysis, curated to provide a holistic view of the dynamic media industry.

Go to page
#

Welcome to the Thought Leadership & Insights section of MediaVillage, your go-to destination for cutting-edge news, perspectives, and strategies from media agencies and brand marketers. Explore a curated collection of forward-thinking articles, interviews, and analyses that shape the future of the media industry and drive impactful advertising campaigns.

Go to page
#

Discover the Media Owners & Sales Insights section of MediaVillage, where you'll find a wealth of thought leadership, up-to-the-minute news, and invaluable insights from media owners, media sales organizations, vendors, and suppliers. Dive into exclusive content that unveils the latest trends, innovations, and strategies driving the media landscape and fueling successful collaborations within the industry.

Go to page
#

Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

Go to page
Thought Leaders
Myers Reports
About Us
Our Mission About MediaVillage About AdvancingDiversity.org Whitepapers on Education, Diversity and Growth Our Team Our Columnists & Journalists
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