DRTV and DTC Marketplace Outlook

After canvassing the media sales community to get a sense of the marketplace, we find that the markets are taking an optimistic view of the economy, with the 1st Quarter Upfront allocations strong and limited options taken. Due to ratings erosion, coupled with greater adoption of subscription streaming services and other media during 2020, networks have been challenged to make-good on ad units that ran but under-delivered on the agreed-upon number of people.