Jack Myers tells me that "Premium linear content and overall high demand are pushing CPMs for top networks to +15%. Overall spending is about the same as 2019. Buyers are preparing clients to accept more OTT and addressable inventory, and I understand NBCU, ViacomCBS, Disney, Discovery and WarnerMedia will all be pushing to activate within their own inventory across digital and linear channels. Money moving is from scatter to Upfront.
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