Jack Myers tells me that "Premium linear content and overall high demand are pushing CPMs for top networks to +15%. Overall spending is about the same as 2019. Buyers are preparing clients to accept more OTT and addressable inventory, and I understand NBCU, ViacomCBS, Disney, Discovery and WarnerMedia will all be pushing to activate within their own inventory across digital and linear channels. Money moving is from scatter to Upfront.
Early Indicators of Rebound and Other Recent Signals
![Early Indicators of Rebound and Other Recent Signals](/media/articles/dollars-on-screen_nAbxeNu.jpg.550x380_q85_box-0%2C0%2C640%2C444_crop.jpg.webp)