As streaming services grow their audiences and burnish their creative bona fides with Emmy awards, some advertisers are rethinking their TV advertising investments. Maybe it's time to ditch linear TV and go all-in on streaming? Not at all, says Comcast's Effectv advertising unit.
Effectv Report: Best Recipe for Video Advertising Blends Linear TV With Streaming
![Effectv Report: Best Recipe for Video Advertising Blends Linear TV With Streaming](/media/articles/TVR-Report-Graphic.jpeg.550x380_q85_box-118%2C0%2C1154%2C720_crop.jpg.webp)