If you want an understanding of TV viewing habits, there's no better source for insights than Comcast's viewership data from over 17 million households. It is, according to Heather Coghill, senior director of audience insights, a valuable source used to gain insights for Effectv's twice a year TV Viewership Report. This most recent release of the second half of 2020 contains a wealth of fascinating takeaways that Coghill shared with MediaVillage.
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