Connected TV (CTV) has emerged as a transformative force in the programmatic advertising landscape, redefining how brands reach and engage audiences. As a hybrid of traditional television's mass reach and digital advertising's precision, CTV is driving key programmatic trends, shaping strategies, and unlocking new opportunities for advertisers. Following are eight key trends in CTV programmatic buying and a detailed analysis of its impact.
Eight Ways Programmatic and CTV Advertising are Converging
