ESPN CreativeWorks, the in-house agency and promotional unit at ESPN, has featured a variety of campaigns for clients and internal properties that have this year manifested on the sports media giant’s linear and digital platforms, as well as outside media vehicles. The 2016 scorecard for the expanded outfit includes entries for NBA, soccer, college football, NFL, NHL, MLB, boxing, fantasy football, college basketball and the Olympics. Among the categories ESPN CreativeWorks has engaged with this year are auto, apparel, packaged goods, beverages, restaurants and food, and financial services. Captain America, The Martian, Ghostbusters, Deadpool and Guardians of the Galaxy are among the theatricals that have benefited from its efforts.
By J.P. Fields