ESPN & MTV Networks Top Annual Myers Sales Organization Ratings

ESPN Customer Marketing ampamp Sales is the top performing sales organization among 48 evaluated by 250 advertiser and agency executives in the 26th Annual Myers Survey of Advertising Executives on National TV Sales Organization Performance Respondents evaluated the national TV sales organizations that they are personally familiar with on five measurement criteriaamp9679Quality Sales Team and Customer Serviceamp9679Value for the Investmentamp9679MultiPlatform Brand Extensions ampamp Integrationamp9679Effective Upfront ampamp Sales Presentationsamp9679Relevant Research Support ampamp InsightsAn average of 71 of respondents who are familiar with ESPNamp8217s sales organization rated the network as a Market Leader or Market Achiever 45 on a five point scale in each of these five performance categories Closely behind ESPN is the MTV Kids ampamp Family Group 70 followed by MTV Entertainment Group 65 The top 25 ranked sales organizations are listed below The full 130 page report is available to subscribers via download or by request to jmjackmyerscom Copies are being mailed to Enterprise SubscribersThere are significant variables in rankings among different respondent subgroups National Cinemedia is ranked second overall among TV Media Agency Executives and third among respondents who have been working in the business for 8 years CBS Television Distribution Syndication is ranked second overall among those in the business for 8 years MTV Entertainment Group is ranked third overall among respondents in the business for 17 years and eighth among those in the business 8 yearsTurner Entertainment Sales is rated significantly better among younger respondents while the performance of Adult SwimCartoon Network improves among older respondents ABCTV and FOXTV are the leaders among broadcast network sales organizations followed closely by CBSTVFour reports are available in printfriendly PDF format exclusively to Jack Myers Media Business Report subscribers here focusing on Broadcast Networks General Entertainment Cable Networks NewsSportsWeather Cable Networks and National TV SyndicationCinemaJack Myers Media Business Report2011 Myers Survey of Advertising Executives on National TV Sales Organization PerformanceMarket AchieverLeader 45Average Across Five Performance Measures MARKET ACHIEVERLEADER average across five attributesamp160 Total TV Agency BuyerPlannerExecutive 17 years in business 8amp160 years in business rank rank rank rank ESPN Customer Marketing ampamp Sales 709 1 731 1 717 2 699 1 MTV Kids ampamp Family Nickelodeonamp160 695 2 670 3 747 1 639 4 MTV Entertainment Group Comedy Central Spike CMT TV Landamp160 651 3 640 9 701 3 593 8 DisneyABC Domestic Televisionamp160 648 4 664 4 700 4 600 7 Turner Sportsamp160 646 5 650 8 672 8 618 6 Adult SwimCartoon Networkamp160 640 6 640 9 650 11 628 5 ABCTVamp160amp160amp160amp160 635 7 660 5 688 5 573 12 FOXTVamp160amp160amp160amp160 635 7 658 6 667 9 560 14 National Cinemediaamp160 631 9 686 2 578 19 645 3 CBSTVamp160amp160amp160amp160 599 10 605 13 621 13 547 20 CBS Television Distributionamp160 598 11 572 18 563 21 652 2 NBC Universal Television Syndication 587 12 538 28 606 15 559 15 DiscoveryTLCamp160 585 13 605 13 598 17 554 17 Scripps HGTV ampamp DIYamp160 582 14 578 15 582 18 583 10 Scripps Food Networksamp160 581 15 571 19 622 12 551 19 Turner Entertainment Sales TBSTNTamp160 575 16 635 11 676 7 481 28 BravoOxygenamp160 567 17 612 12 651 10 459 31 Warner Bros Domestic TVamp160 565 18 575 17 600 16 528 21 20th Television 559 19 535 30 540 29 584 9 Screenvisionamp160 557 20 656 7 564 20 554 17 MTV Music ampamp Logo Groupamp160 551 21 551 23 679 6 437 34 The Weather Channelamp160 547 22 535 30 542 28 571 13 USASyFyamp160 547 22 577 16 612 14 471 30 Scripps Travel Channel ampamp GACamp160 534 24 505 34 490 36 578 11 Fox Entertainment Cable Networks FX NatGeoamp160 529 25 544 26 554 22 484 27 Sony Pictures Televisionamp160 529 25 564 20 545 27 500 25 Fox Newsamp160 523 27 544 26 530 32 512 23 Historyamp160 522 28 547 24 528 33 502 24 ABC Familyamp160 520 29 545 25 549 24 499 26 Univisionamp160amp160amp160amp160 513 30 522 32 540 29 481 28 amp160 amp160 amp160 amp160 amp160 amp160 amp160 amp160 amp160 An additional 18 national TV sales organizations were rated and ranked Data available by request Survey conducted FebruaryMarch 2011 among 243 prequalified National TV Advertising DecisionMakers from advertisers and agencies Details are available upon request Respondent base varies based on percent of respondents familiar with and rating each organizationYou are receiving this email as a corporate subscriber to Jack Myers Media Business Report Redistribution in any form except among approved individuals within your company is prohibited As a subscriber you have full access to all archives and reports at wwwjackmyerscom If you require your ID and password contact maryannjackmyerscom

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ESPN & MTV Networks Top Annual Myers Sales Organization Ratings

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