ESPN, Weather and CNN Lead News & Sports Nets in Multi-Platform - By Jack Myers

Not surprisingly ESPN The Weather Channel and CNN lead 20 news and sports TV networks in the availability of online mobile and multiplatform advertiser opportunities according to a poll of 140 advertiser and media agency executives conducted by Jack Myers Media Business Report Among 56 general entertainment networks MTV Comedy Central NBCTV Bravo E VH1 Discovery Channel and ABCTV were identified as leaders in providing advertiserfriendly multiplatform opportunities See details at httpwwwjackmyerscomcommentaryresearchreports69981172htmlThe full Myers survey includes details on the performance of 20 news sports and information networks on nine attributesValue for the InvestmentQuality Sales OrganizationHigh Quality ContentEffective and Relevant Sales PresentationsInnovative and NonTraditional Sales EffortsRelevant Research InsightsOnline Mobile MultiPlatform OpportunitiesGood Administrative Support ServicesExpensive Media CostsEfficient Media CostsDetails from the full report will be published during the next several weeks in Jack Myers Media Business Report You are receiving this email as a corporate subscriber to Jack Myers Media Business Report Redistribution in any form except among approved individuals within your company is prohibitedIn addition to ESPN Networks CNN Networks and The Weather Channel news and sports networks that also deliver above average multiplatform offerings are Fox News MSNBC CNBC and Turner SportsJack Myers Media Business ReportATTRIBUTE Online Mobile and MultiPlatform Advertiser Opportunities Based on Number of Respondents Identifying Each Network Index based on Median Number of Respondents Total Network base includes 20 News Sports and Information Networks Total Respondents 140Online Mobile MultiPlatform OpportunitiesRankNetworkIndex1ESPNamp1603932Weather Channel3293CNNamp1602794ESPN22505HLN1366tFox Newsamp1601146tMSNBCamp1601148tCNBCamp1601078tTurner Sports10710Fox Cable Sports10011NFL Networkamp1607912TV Guide Network7113tBloomberg TV5713tCBS College Sports CSTVamp1605715tGolf Channel5015tVersus5017Speed TV4318YES2919tSportsNet NY2119tTennis Channel21Source Jack Myers Media Business Report 2009 Survey included 20 national TV news sports and information network organizations Index is based on 100median point of 20 networks determined by the number of respondents identifying multiplatform opportunities as a network attribute Survey conducted online among prequalified advertiser and agency executives with daytoday responsibility for buying planning andor approving national television media buys Prior surveys included 56 general entertainment TV networks and future surveys will include online publishers outofhome and print media All data is confidential and may be used exclusively by subscribers to Jack Myers Media Business Report wwwjackmyerscom

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ESPN, Weather and CNN Lead News & Sports Nets in Multi-Platform - By Jack Myers

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ESPN, Weather and CNN Lead News & Sports Nets in Multi-Platform - By Jack Myers

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