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Facebook, Google and Amazon Still Grabbing Lion's Share of Ad Growth

Facebook, Google and Amazon Still Grabbing Lion's Share of Ad Growth

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Jack Myers

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Facebook, Google and Amazon are poised to capture the lion's share of growth in 2018 and 2019 U.S. ad spending, according to a survey of more than 1,200 U.S. brand marketers and agency executives conducted by Jack Myers TomorrowTodayfor MediaVillage.  The survey, conducted in the 4th quarter, asked respondents to identify how likely they are to increase investments with 55 individual media companies in the next 12 months.  Facebook ranked first with 64% of qualified respondents stating increases were probable/definite, followed by Amazon and Google/YouTube with 55% responding positively.  Ranking fourth was Hulu, with 43% likely/probable to increase investments.  The fifth ranked company, AT&T Adworks, dropped to 38%, followed closely by Roku and Oath.

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Media Ecologist, Founder: MediaVillage and Advancing Diversity Hall of Honors Jack Myers is a media ecologist and founder of MediaVillage, the media and advertising community’s leading resource for market intelligence, education, business connection… read more

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Home Advancing Diversity
Knowledge Exchange
Group Knowledge Exchange

MediaVillage “Knowledge Exchange” is where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “Knowledge Exchange” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

Read member content
#

Welcome to The Myers Report, a comprehensive hub within MediaVillage that presents the results of major industry studies, in-depth insights, market intelligence, and a wealth of media, marketing, and advertising-related data and resources. Delve into the latest financial data and forecasts that shape decision-making in the ever-evolving media landscape, and access valuable tools and information to empower professionals and businesses alike. Stay ahead of the curve with the latest trends and analysis, curated to provide a holistic view of the dynamic media industry.

Go to page
#

Welcome to the Thought Leadership & Insights section of MediaVillage, your go-to destination for cutting-edge news, perspectives, and strategies from media agencies and brand marketers. Explore a curated collection of forward-thinking articles, interviews, and analyses that shape the future of the media industry and drive impactful advertising campaigns.

Go to page
#

Discover the Media Owners & Sales Insights section of MediaVillage, where you'll find a wealth of thought leadership, up-to-the-minute news, and invaluable insights from media owners, media sales organizations, vendors, and suppliers. Dive into exclusive content that unveils the latest trends, innovations, and strategies driving the media landscape and fueling successful collaborations within the industry.

Go to page
#

Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

Go to page
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Myers Reports
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Our Mission About MediaVillage About AdvancingDiversity.org Whitepapers on Education, Diversity and Growth Our Team Our Columnists & Journalists
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