Facebook, Google and Amazon are poised to capture the lion's share of growth in 2018 and 2019 U.S. ad spending, according to a survey of more than 1,200 U.S. brand marketers and agency executives conducted by Jack Myers TomorrowTodayfor MediaVillage. The survey, conducted in the 4th quarter, asked respondents to identify how likely they are to increase investments with 55 individual media companies in the next 12 months. Facebook ranked first with 64% of qualified respondents stating increases were probable/definite, followed by Amazon and Google/YouTube with 55% responding positively. Ranking fourth was Hulu, with 43% likely/probable to increase investments. The fifth ranked company, AT&T Adworks, dropped to 38%, followed closely by Roku and Oath.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.