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Facebook: Winning the Biggest Auction of Them All

  • # Facebook

  • # advertising person

  • # reach

Facebook: Winning the Biggest Auction of Them All

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John Donahue

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Thought Leaders

In our introductory column we described how auction-based trading has become pervasive in media markets. Our second column focuses on Facebook. It considers how an auction can create an advantage for the advertiser even in the pursuit of reach and frequency, an objective that would seem to be perfectly well served by the structure of a conventional reserve market.

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John Donahue

John is one of the world’s foremost experts in biddable and auction-based media, having previously been a leading industry innovator at OMG, WPP, Havas, and others. He helps advertisers and media companies drive efficiencies and create value from inves… read more

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Knowledge Exchange
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MediaVillage “Knowledge Exchange” is where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “Knowledge Exchange” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

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