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YouTube and Google Ads: A How-To on Bidding to Win

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  • # Google

  • # Facebook

YouTube and Google Ads: A How-To on Bidding to Win

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John Donahue

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YouTube InSites

YouTube is the world's largest media auction outside of Google Search and Facebook. It's the 800-pound gorilla of digital video. That's been true since the beginning of YouTube but that was another time. Back then, linear TV was still able to deliver on almost any video-dependent media or marketing metric. Now? Not so much. Linear ratings are in free fall while CTV audiences, subscription and ad-supported, are on the rise. It's an inevitable consequence of pervasive broadband and connected devices and it's accelerated by the pandemic. YouTube is now the largest single source of CTV impressions and along with Hulu, Roku and Amazon has become an indispensable part of the mainstream of video advertising.

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John Donahue

John is one of the world’s foremost experts in biddable and auction-based media, having previously been a leading industry innovator at OMG, WPP, Havas, and others. He helps advertisers and media companies drive efficiencies and create value from inves… read more

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Home Advancing Diversity
Knowledge Exchange
Group Knowledge Exchange

MediaVillage “Knowledge Exchange” is where leaders share intelligence, insights, stories and experiences in a trusted journalistic environment. Search “Knowledge Exchange” at MeetingPrep.com for free on-demand access to professional learning. Scroll down to visit each dedicated B2B library where the industry’s knowledge is archived. Follow our social network @MediaVillageCom

Read member content
#

Welcome to The Myers Report, a comprehensive hub within MediaVillage that presents the results of major industry studies, in-depth insights, market intelligence, and a wealth of media, marketing, and advertising-related data and resources. Delve into the latest financial data and forecasts that shape decision-making in the ever-evolving media landscape, and access valuable tools and information to empower professionals and businesses alike. Stay ahead of the curve with the latest trends and analysis, curated to provide a holistic view of the dynamic media industry.

Go to page
#

Welcome to the Thought Leadership & Insights section of MediaVillage, your go-to destination for cutting-edge news, perspectives, and strategies from media agencies and brand marketers. Explore a curated collection of forward-thinking articles, interviews, and analyses that shape the future of the media industry and drive impactful advertising campaigns.

Go to page
#

Discover the Media Owners & Sales Insights section of MediaVillage, where you'll find a wealth of thought leadership, up-to-the-minute news, and invaluable insights from media owners, media sales organizations, vendors, and suppliers. Dive into exclusive content that unveils the latest trends, innovations, and strategies driving the media landscape and fueling successful collaborations within the industry.

Go to page
#

Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

Go to page
Thought Leaders
Myers Reports
About Us
Our Mission About MediaVillage About AdvancingDiversity.org Whitepapers on Education, Diversity and Growth Our Team Our Columnists & Journalists
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