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Fast and Furiously, Movie-Going Millennials Are Back!

Fast and Furiously, Movie-Going Millennials Are Back!

Author

Cliff Marks photo

Cliff Marks

Publish date

April 19, 2015

Channel

NCM

We know that movies ignite the social conversation, but what really promises to draw long lines of Millennials to the local multiplex this year is the excellent line-up of films slated throughout 2015, and not just the summer. Well-established franchises like Avengers: Age of Ultron, Spectre, The Hunger Games: Mockingjay – Part 2, Fantastic Four, Minions and Ted 2, along with several past franchises that are being re-booted such as Jurassic World, Terminator Genysis, The Man From U.N.C.L.E., Mad Max: Fury Road and Star Wars: Episode VII - The Force Awakens, will be released in a steady stream all year long, and both the 2D and 3D versions are eagerly awaited by Millennials. But aside from the “added dimension” of this year’s slate of action/adventure films, there are a host of new movies that are also generating strong buzz. Among them are titles like Tomorrowland, Ant-Man, The Walk, The Martian and what many are predicting to be the breakout hit of summer 2015, Inside Out, Pixar’s first summer release in two years. (After having seen an advanced snippet specially screened at NCM’s Upfront event last summer I can tell you I intend to be one of the first in line to see it.) This howlingly funny animated film is told from the perspective of the emotions inside the mind of a little girl and sports a cast of well-recognized voices including Amy Poehler, Bill Hader, Mindy Kaling and Lewis Black.

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Cliff Marks photo

Cliff Marks

Clifford (Cliff) E. Marks is president of National CineMedia (NCM), LLC, and National CineMedia, Inc. An advertising, marketing and sales professional for over 30 years, Marks leads the NCM's marketing, sales and advertising and affiliate partnerships di… read more

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    Home Knowledge Exchange
    Knowledge Exchange

    A B2B Solutions Marketplace, where you can search more than 15,000 original thought leadership commentaries, articles, white papers, podcasts and videos on all things media, marketing and advertising.

    Read member content
    #

    Behind-the-scenes in Hollywood. Exclusive interviews, reviews and insights.

    Go to page
    #

    For three decades, TMR has been the leading resource for B2B Market Intelligence and forecasts on advertising, media and marketing.

    Go to page
    #

    Watch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.

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    #

    Building an intersectional network of professionals, educators, non-profits to advance diversity in media, marketing and advertising.

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    Watch, Listen & learn
    Watch, Listen & learn

    Watch, Listen and Learn reflects our commitment to a robust educational program, particularly access to online learning tools, which are key in attracting and retaining quality employees and delivering knowledge to clients and prospects.

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