Everyone is talking about the new movie Star Wars: The Last Jedi (see photos at top and below). It opens this week, and pundits and fans alike are making predictions. How many people will see it opening weekend? Will it crush box office expectations and end the moviegoing year on a high note? Movie fans can be even more avid than sports fans, and the biggest fans get in on the action with Fantasy Movie League (FML), the box office predictions game co-created by ESPN senior fantasy analyst Matthew Berry that combines the fierce competition of fantasy sports with the insanely popular world of entertainment and movies.
Audience research has come a long way and so have measurement providers. Now National CineMedia (NCM) is using facial tracking and facial coding as a way to gain an edge, using sophisticated neuroscience measurement tools.
With summer officially over, autumn half way to the finish line, the holiday season movie release calendar sitting on my desk and me writing this as I finish off my Halloween candy, I can’t help but think about the old saw that, “moviegoing is seasonal.” That is, until it isn’t.