Clifford (Cliff) E. Marks is president of National CineMedia (NCM), LLC, and National CineMedia, Inc. An advertising, marketing and sales professional for over 30 years, Marks leads the NCM's marketing, sales and advertising and affiliate partnerships divisions and is based in New York City.
Marks joined NCM as an original member of the company’s leadership team in 2002, when it was then the Regal Entertainment Group media subsidiary known as Regal CineMedia Corporation. He was named president of sales and marketing when Regal CineMedia became National CineMedia in 2005 with the addition of AMC and later Cinemark as founding member theater circuits. Marks was the visionary behind the creation and evolution of NCM’s groundbreaking movie pre-show, FirstLook— the first to combine entertainment content and advertising — turning cinema into not only a powerful sight-sound-and-motion medium, but a key premium video option in today’s fragmented media landscape.
Before joining NCM, Marks was a 14-year veteran of ESPN/ABC Sports, where as senior vice president he oversaw its $2.0 billion sales organization. Marks was instrumental in developing vertically integrated advertising packages for clients across multiple platforms, including ABC Sports programming, ESPN, ESPN2, ESPN Classic, ESPNews, ESPN.com, ESPN magazine, ESPN radio and ESPNZone restaurants. From 1986 through 1989, Marks was an executive at The Nashville Network. He began his career at prominent New York advertising agencies Young & Rubicam (1985-86) and BBDO (1983-85).
He currently serves as a director on the Executive Board of the Screen Advertising World Association (SAWA), and also serves on the marketing committee of the International 3D Society. Marks has also served several terms as president and chairman of the Cinema Advertising Council (CAC).